Improve speed to performance by putting context back in sales training

Many companies see sales training and product knowledge as separate needs. However, by artificially separating your organization's preferred sales approach from product or service information, you create silos that remove the context necessary to makes sales training most effective.

This short resource helps you understand how combining sales training with product knowledge will revitalize your sales performance.

These guidelines cover:

  • Lessons learned from sales and product knowledge.
  • Best practices to bridge the gap.
  • Use cases that identify opportunities to combine the approaches.
  • AllenComm’s unique process to more effective sales and product knowledge.